MTV effects
29th August 2006at 12:39am by Jonathan Harris.Tagged music

Mtv has changed the way that we all look at music. I did much reading up on the subject a research paper for I did in A-level Media studies. For this research paper I asked myself this simply question.
What is the effect of MTV of the music industary and aritst promotion?
I did lots of research and even setup a blog, to get feedback with like minded people on their thoughts on the true effects. When doing this project I found out some interesting facts.
The following quote was from http://www.mediafamily.org/facts/facts_mtv.shtml
The Effects* According to some research even modest viewing of MTV and other music videos results in significant exposure to glamorized depictions of alcohol and tobacco use, alcohol use linked with sexuality, and violence and weapons.
* When lyrics are acted out in a story telling music video, their impact is enhanced.
* Music videos appear to contribute to teens’ desensitization to violence.
* The use of violence by music video stars makes it normal and more acceptable.
* At least two experiments show that watching MTV results in more permissive attitudes about sex. One of these (Calfin, Carroll, & Schmidt, 1993) found that college students who were assigned to watch MTV developed more liberal attitudes toward premarital sex than their peers who did not watch MTV as part of the study. In the second (Greeson & Williams, 1986) found that seventh and ninth graders were more likely to approve of premarital sex after watching MTV for less than one hour.
There was also another article that discussed the effects of MTV on the world that many people may find interesting to read.
Even through I handed in the research paper, I still thought it may be interesting to share the finding of the paper with the world. The blog that I created is still running and can be found at http://mtveffects.blogspot.com
The paper will be uploaded soon….
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